Airbnb presents – The Local Experience : Discover new places and explore the local culture with Airbnb's new feature The Local Experience. With this new feature people can book a local guide and discover activities hosted by the locals. To retain new customers you access this new feature through large interactive screens placed in airport lounges while waiting for your departure. A fun and easy way to travel and make your stay more unique!
Team: Saga Lundqvist and Arnaud Spuhler
School: Hyper Island Stockholm
We made this project for the Future Lions 2013.
A Hyper Island student proposal to SOS Children's villages
Role: Concept, Design/Logo, Prototyping, User Testing, User research, Project Manager.
Brief: Engage and make urban young connected people (Hipsters age 20–35) a long lasting relationship with SOS Children's villages.
Insights: We based the solution on two insights.
1 Together we can make dreams come true and make kids future better.
2 Hipsters want to donate when it’s easy and when they dont know – they are lazy.
Solution: We created our concept Donate your dream around the idea that our target group donate when they don’t know. Eg when they buy second hand clothes or when they buy a fairtrade hipster coffee.
So what can be more easy than donate when you’re sleeping? The Dream collector is an application that collect your dreams while you sleep and recalculate your sleepcurve to money that you can donate. You'll also get your dream visualized. It’s easy – you set the alarm, go to sleep and wake up and donate your dream to the kids at SOS Children's villages.
You can see your dream visualized on our microsite and chose if you want to merge it with other peoples dreams to make an unique artwork.
A collaboration together with Lise Skovsted Larsen, Thomas Tessier, Daniel Piquer Pallas, Jorge Sierra Rodriguez.
A Hyper Island proposal to Preem in association with Forsman & Bodenfors.
Role: Interactive Art Director/Concept, Illustrations
• The goal with the game is to collect as many pine chips as you can by throwing fishes at other players you find on the road.
• When you've collected the right amount pine chips , you can trade them to items at Preem gas stations.
• The game is a fun way to interact and play with friends or other players on the road.
Team: Sonali Ranjit, Mathias Host Normark, Johan Heikensten, Tage Haun and Carl von der Lancken.
A Hyper Island student proposal to IRC - International rescue committee
Role: Interactive Art director, concept
Brief: Stop domestic violence
Problem: Women are victims for domestic violence everyday, everywhere in the world.
Insight: Domestic violence is a private matter held behind close doors where no one sees.
Idea: Make domestic violence visible and put the private room into the public space to spread awareness about the problem.
Campaign: Our idea is to put Glass Houses in major cities around the world, that will represent the private room, in a public space on the same day for 24 hours, such as Times Square, NYC, Sergels Torg, Stockholm and Piccadilly Circus, London.
Inside those glass houses, we will show different types of domestic violence. Not only physical, but psychological as well.
The more people watch the videos and tweet using the hashtag #stopdomesticviolence, the less violence will take place on the glass houses.
We want to show that peoples actions can make a change.
At the same time the event will take place on IRC’s website. The videos from the different locations will be streamed in real time and the idea is to establish a connection of the offline (the Glass Houses) world and the online (tweeting, sharing on social media).
A collaboration together with Sabina Lajiq, Gustavo Pereira, Love Krok Attling, Angela Blumen, Adam Gäfvert and Kian Tavasoli. This was a 72 hour brief.
Front page design for different Swedish magazines, both print and interactive for ipad.
This is an app I designed together with August Segerholm based on the classic draw game you used to play as a kid. The idea is to have something to do while you're travelling on the subway and only have one minute to spare. Challenge your friends and upload the result on instagram, twitter or facebook.
Role: Design and Concept
A Hyper Island student proposal to Ultraputs.
Role: Design/Logo, Research
Brief: Rebrand Ultraputs, a window cleaning company. Make Ultraputs the numer one choice in South of Sweden and make us a new approachable identity.
We were asked to rebrand Ultraputs, a window cleaning company in southern of Sweden. They wanted a new logo, website and a fresh new feeling and they also wished to expand their staff with 20 % next year. We started researching the market, making moodboards and worked a lot with the logo and identity. We were also asked to improve the google search and make the site more user friendly.
The result became a more clear responsive website and a clean elegant logo. We chose a warm colour scale to make the company feel more friendly. We also made a logo for their sister company Nanoteknik.
Current site ultraputs.se
This project was a collaboration with Hayley Grassetti, Anders Sjönvall, Enio Sarriasjavier, Dan Smith and Alexey Ivanov.
For seven days the Interactive art director program at Hyper Island researched the advertising and agency climate over the world. I worked with Tobias Snäll, James Chung, Rodolfo Veludo, Gabriel Comym and Helene Guldahl and together we researched the Asian market.