IRC – International Rescue Committee
Role: Interactive Art director, concept
Brief: Stop domestic violence
Problem: Women are victims for domestic violence everyday, everywhere in the world.
Insight: Domestic violence is a private matter held behind close doors where no one sees.
Idea: Make domestic violence visible and put the private room into the public space to spread awareness about the problem.
Campaign: Our idea is to put Glass Houses in major cities around the world, that will represent the private room, in a public space on the same day for 24 hours, such as Times Square, NYC, Sergels Torg, Stockholm and Piccadilly Circus, London.
Inside those glass houses, we will show different types of domestic violence. Not only physical, but psychological as well.
The more people watch the videos and tweet using the hashtag #stopdomesticviolence, the less violence will take place on the glass houses.
We want to show that peoples actions can make a change.
At the same time the event will take place on IRC’s website. The videos from the different locations will be streamed in real time and the idea is to establish a connection of the offline (the Glass Houses) world and the online (tweeting, sharing on social media).
A collaboration together with Sabina Lajiq, Gustavo Pereira, Love Krok Attling, Angela Blumen, Adam Gäfvert and Kian Tavasoli.